PRESS

Napa INSide OUt

Tim Martin of TimTusk joins me on Napa Valley Inside Out to talk about the success of Tusk, a cult brand he owns with Michael Uytengsu and Philippe Melka. We talk about his journey in the wine business and the skillset he has developed over the years.

Forbes

“They say a good quality product can sell itself. Hogwash! In an era marked by crowded marketplaces, big data, and hyper-dynamic marketing practices, selling a product requires deft strategy. In many cases, the fine line that separates success and failure lies upon a brand's ability to consistently deliver on message for ever changing marketplace. For Tim Martin, co-founder of Gauge Branding and owner of Immortal Estate- previously Hidden Ridge Vineyard- his latest passion project is a testament to the power of rebranding: reviving a stagnant vineyard into a luxury wine brand.”

ROBB REport

Among the dozens of perfect-100 scores Robert Parker Jr. awarded the 2013 vintage, one went to an almost-unknown Cabernet. Parker said this in The Wine Advocate: “This wine is nearly immortal, drinking well young, and for those with the patience and wisdom to wait 25 to 35 years, a legacy wine from Sonoma.”